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The WOW System

What to Communicate

  • Product Knowledge
  • Communication of Expectations
  • Clear presentation of the options
  • Only communicate what the prospect/client needs to make a decision
  • Being able to provide written support material to back up your conversation
How to Communicate
  • Exude confidence
  • Customer-friendly
  • SMILE Factor
  • Pace
  • Enunciation
  • Proper use of pronouns
  • Reference to prospect/clients name
  • Ask questions
  • Listen
  • Avoid Jargon
  • Warm & Fuzzies
  • Summarize & Conclude
Overall Objectives
  • WOW the Client… The Overall Grade
  • Increase level of customer satisfaction
  • Insure the client wants to use your service now and in the future
  • Make sure the client perceives value in working with your company
  • Understand the prospect/client's needs
  • Determine the most appropriate products/services based on your client's needs
  • Insure the client understands their options
  • Insure your clients knows the various products and services you offer
  • Find Opportunities to increase value, business opportunities, sales, and level of customer satisfaction
  • Develop your client's trust in YOU


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